Tuesday 27 January 2015

NDM:The Sun's move away from topless page 3 models may entice new advertisers

The Sun replaced its usual topless page 3 model in Tuesday's paper with pictures of Hollyoaks actors in swimwear
http://www.theguardian.com/media/2015/jan/20/the-sun-topless-page-3-models-advertisers

The Sun’s decision to drop topless models from page 3 could lead to a boost in the tabloid’s advertising revenues, according to industry experts who said the nudity had put off a string of global brands from buying space in the paper.

I think that the Sun's decision to drop topless models from page 3 is a step to a wider audience and advertising revenues. More popular companies would want to now put their adverts on the paper as a result of this.

NDM : Snapchat adds entertainment and news with Discover

snapchat
http://www.theguardian.com/technology/2015/jan/27/snapchat-discover-video-music-messaging-app

Snapchat is aiming to become much more than a social media app by making content from the likes of Vice Media, Cosmopolitan magazine and CNN available to users.

due to the fact as it snap chat is currently used as a reputable journalism tool for UGC content and citizen journalism by many individual as it allows the news to be unfiltered, un-tampered and unbiased and allows it to reach a wider audience