Identities and the Media : Media and collective identity

Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Who are you : 
The culture around you influences your perception and others perceptions of you.

I think, therefore i am : 
In the past our identity was fixed and based on outside factors such as religion, class, work etc. 

From citizen to consumer: 
Our identity begins to be formed by what we buy and our wants over basic needs fueled by advertising. 

Rise of the individual:

The idea of an individual started to rise in the 60's. The fragmented self that being individuals having many identities was being concocted. 

Branding and lifestyle : 

purchasing a brand in helping defining your personality and identity. 

Who will we be ? : 

Technology and its effect on our identity and perception of it via social networks and data mining leading to tailored adverts.

List five brands you are happy to be associated with and explain how they reflect your sense of identity.

• Nike 
• Google 
• Microsoft
• Apple

Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

I do agree with the view as society has become more materialistic and people have conformed to this change in the norm as they now judge people on their possessions and what they own but not on who owns said products. The view above can be defined as "to think looks are more important than content". 

Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

My presence on social media is to some extent a true reflection of who i am. I have in some cases removed pictures that i believed were retracting from my 'crafted' persona online which I believe is a fairly true reflection of who i am however said pictures in my opinion may not have been following this leading to their removal.

What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

I my opinion our data will be shared amongst a number of companies whether we are in favour of this or not.