Tuesday, 27 January 2015

NDM:The Sun's move away from topless page 3 models may entice new advertisers

The Sun replaced its usual topless page 3 model in Tuesday's paper with pictures of Hollyoaks actors in swimwear
http://www.theguardian.com/media/2015/jan/20/the-sun-topless-page-3-models-advertisers

The Sun’s decision to drop topless models from page 3 could lead to a boost in the tabloid’s advertising revenues, according to industry experts who said the nudity had put off a string of global brands from buying space in the paper.

I think that the Sun's decision to drop topless models from page 3 is a step to a wider audience and advertising revenues. More popular companies would want to now put their adverts on the paper as a result of this.

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