Brands with twitter are good for twitter as it gives the site some reputability and trust to the audience. This is important if twitter wants to be a credible news source and keep gaining users.
Why in turn is Twitter good for respected news brands?
It allows Brands to reach more users than before. This means when users go on their online page they will see the advertisement on page. Therefore this means that revenue will go up.
The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
I believe that old and new digital media working together is beneficial to the consumer as they can have connected digital conversation or experience and are not torn between what they should choose to have it on.Twitter users can experience an enhanced consumer experience for example one of the ways this can happen is through gossips or create a meme trend. A viewer of a TV show may find something funny and tweet it to twitter that will join in the laughter and will create their own version or be involved in the conversation.
On page 24/25 of the report, the focus turns to gossip or banter. What example tweets from journalists are used to illustrate this?
- Kim Kardashians attempt to "break the internet"
- Steven Gerrard slips and gives away the premier league title to Man City
- Germany beating Brazil 7-1 at the World Cup
- Disappearance of Malaysia Airlines MH 370
Do you think the increasing amount of gossip or banter is harming the reputation of news and journalists?
I think the increasing amount of gossip is helping news and journalists understand what's going on more online.
What does the report say about trust in Twitter and journalists (look at pages 34-39)?
It says "Almost half of all Twitter users, and almost two thirds of newsbrand users, say it is important that news on Twitter is verified by a respected brand.This helps build trust in the content."
Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
Well traditional newspapers are slowly dying out but they are making the same money that they used to make but his time - online.
People do check newspapers site for the news but the company really gets a big push when Twitter users find their stories with a link.